I’ve been a fan of the work of Guy Kawasaki for some time – so have no problems with sharing this great visual:

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Whether we like it or not, people will be creating their own impressions of you and/or your business.  It is therefore critical that you take control of this process.  It doesn’t matter if you starting your own business, or are an employee, what is important is that you are able to communicate who you are [...]

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